The National Sea Rescue Institute (NSRI) launched the pink buoy initiative after finding that in many cases those attempting to rescue others ended up drowning. The buoys have been strategically placed on beaches where lifeguards are not present and have instructions on how to use them. Six beaches were initially targeted, however as the Community supported the initiative and funding started coming in, more buoys were put up. TrueNorth Recruitment are proud to be associated with the NSRI Pink Rescue Buoy initiative and have sponsored a pink rescue buoy at Zinkwazi beach.  TrueNorth Recruitment feel passionately about supporting worthwhile community initiatives and donate monthly to NSRI as well as support the NSRI fundraising campaign. Since November 2017, 300 buoys have been installed around the coastline, at rivers, dams and swimming pools and at least 20 people have been rescued using them.  

Not only has the programme gained wide support locally, it has also attracted international interest with NSRI Pink Rescue Buoy project is a finalist in the category Innovation and Technology category at the International Maritime Rescue Federation awards